Whether it’s for a sport, competition, award or contest – the ultimate goal should be to come out on top.

Have you ever watched the players of the losing team at the Super Bowl? Grown men sitting on the sidelines with the look of defeat in their eyes. Dreams crushed. Some even breakdown and cry.


They love what they do. Their competitive spirit runs so deep that they will do whatever it takes to win – practice, watching film, working out. And, winning the Super Bowl and putting that ring on their finger is the ultimate prize.

It’s natural to want to be rewarded for your commitment and dedication.

In the hair industry there are a lot of ways we can be recognized for our dedication to our craft. The Salon Magazine Reader’s Choice Awards honors the best hair products/tools in different categories as voted by professionals who work with them on a daily basis.

It is a chance to be recognized by your peers. It’s the ultimate compliment.

A Winning Team - DearHairdresser (1)

Be a part of a winning team.

To be the best you need to surround yourself with the best. Everyone wants to be part of a winning team. Just think of all the sports dynasties that have millions of fans from all over the world: New York Yankees, Los Angeles Lakers, Real Madrid. Athletes want to be on their team and fans want to cheer for them.

A Winning Team - DearHairdresser (2)

This year the Wella family won four awards at the 2016 Salon Magazine Reader’s Choice Awards:

Dry Shampoo: Wella Professionals EIMI Dry Me

Hair Loss or Thinning Product: Nioxin

Hairspray: Sebastian Professional Shaper Plus

Lightening System: Wella Professionals Blondor

This is no surprise to me. Wella has a long history of delivering innovations and services that enable hairdressers’ creativity. I am proud to be involved with a company that has done so much for our industry.

What does it mean to be a hairdresser?

I love my job. For me being a hairdresser is about passion and people. This is what the #wellalife is all about. The people I have met – have become my family. It’s been over 15 years now – I am not going anywhere.

A Winning Team - DearHairdresser (3)

DearHairdresser.ca Signup

Stay inspired. Stay informed. Stay beautiful. Click here to sign up for the Dear Hairdresser Newsletter.