In 2016, the global hair care market is estimated to be worth about $83.1 billion US.
There are thousands of hair products to choose from – salon quality and drug store brands.
When choosing a hair product, I would say 90% of people go by smell. If it smells good – people assume it’s a good product. It’s natural to think that way but it’s not always the case.
Some popular smells that are used a lot in hair products are coconut and vanilla. Some are awesome others are less effective. Higher end products tend to use relaxing and soothing smells like botanicals and oils. Then you have some that smell like banana and bubble gum and those tend to be not as good.
Today, salon guests are becoming more environmentally conscious and want hair care products that are safe, sustainable and eco-friendly.
Wella Professionals has introduced a new line called Elements – it is their “free of” care system – we carry it at our salons.
It is a great option for people who are more environmentally conscious.
Our guests love Elements because it is less harsh on their hair and scalp, is free of sulfates, parabens and artificial colorants and it smells great.
Here is some product knowledge about the new line:
The line has four products for guests who lead a conscious/healthy lifestyle but don’t want to compromise on performance when choosing a hair product.
Renewing Shampoo: Sulfate free shampoo that renews the moisture of the hair, preserving and nourishing it from root to tip.
Lightweight Renewing Conditioner: Lightweight paraben free conditioner that strengthens each hair fiber from within, helping repair and preserve hair’s natural vitality.
Renewing Mask: Paraben free repairing mask that intensively restores and preserves the natural inner structure and strength of the hair.
Conditioning Leave-in Spray: Paraben free leave in dual-phase spray that cares and protects hair from day to day stress and gives a gentle hold.
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