I’ve mentioned before that a good relationship with your team plays an important part in preserving confidence in your brand.
An important part of your brand is building a salon culture.
Here are some tips on creating a “culture” for your salon.
All new stylists must undergo a period of time where they assist stylists who have worked at the salon for many years. This is so they can learn the salon culture/language – in theory and practice – of how you do things differently from another salon.
I strongly believe that you don’t attract top talent, you create it. However, it takes a person who wants to be on top to make it there. Treat your team members as family; Have team leaders and mentors. Never stop challenging them so they never fall short of their capabilities; participate in competitions, hair shows, fashion events and international and local community events.
Physical space is also important to a salon culture. It sets the tone and the mood for your team as well as your guests. My salons are set up as a “one room show,” free from the restrictions of walls or barriers, the design of which is intended to create a working environment where our stylists can create and self-express and share as artists. The result is that stylists can showcase their work freely, surrounded by good company, food, music, and laughter.
Close the gap between owner and stylist. Especially for those of us who began as stylists, which is 90% of salon owners – we must remember where we started, and by doing this we don’t lose focus on the love of the craft. This will inspire your team and ignite their passion.
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