This week, I’m taking a quick look back at the TrendVision Awards.

It’s the hair industries version of haute couture fashion.

For those of you who don’t know, this is an elite hair competition for stylist to show their talent and compete against the best in our industry on a global scale.

Dream with eyes wide open.

I am a strong believer of competition – it allows stylist to grow professionally/personally, as well as, think outside the box. These competitions, allow us to express ourselves as artist – in a different way then we do at the shop everyday with our clients.

The year was 2010. Created by Wella Professionals Global Creative Directors Josh Wood and Eugene Souleiman, the 2010 trends represented all the different sides of a modern woman: urban, modern, self-confident and extroverted.

Midnight Stage

Dramatic and edgy – a look that makes a statement.

Midnight Stage TrendVision 2010 -

Techno Poetry

“These colours are slightly powdery which I would describe as Alice in Wonderland meets 21st century.”
Josh Wood

Techno Poetry TrendVision 2010 -

Nomad Couture

“I drew inspiration from travelling for this look, especially around the Far East.”
Eugene Souleiman

Nomad Couture TrendVision 2010 -

Nature’s Goddess

Natural and feminine – with a rich palette of warm tones and accents.

Nature's Goddess Trend Vision 2010 -

North American Trend Vision Awards

US Color Category – Gold: Eric Wennberg, Coupe Rokei Salon
Canadian Color Category – Gold: Kelly Ferreira, Reshaped Hair Salon

US Young Talent Category – Gold: Mark Debolt, Tres Jolie Salon
Canadian Young Talent Category – Gold: Erin Wall, The Head Room

NATVA Canada and US 2010 Trend Vision -
Gold Winners – Color Category: US/Canada

International Trend Vision Awards

ITVA 2010 Winners -

Color Cateogory Award Winners
Gold: Denis Osipv’s Stydio – Russia
Silver: Tendenz Plomp Kappers – Netherlands
Bronze: Coupe Rokai Salon – USA

Young Talent Category Award Winners
Gold: The Last Tangle – Australia
Silver: Har Expo – Iceland
Bronze: Stumayr Coiffeure – Austria Signup

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