EIMI is a brand that speaks to me. I think it’s perfect timing for a brand like this to hit the salons. Social media has changed the way we communicate and see things. I am so happy that we can now share our passions for hair and fashion instantly with the world.
If I want to show off a new cut and color or a new way of wearing my pants and new shoes, I can do so instantly. EIMI is now the product line that I will use to help me with these looks.
It’s all about me being me.
That’s what the trend is and that’s how it should stay.
We finally got it right.
Being you, being me is what’s in. Individuality is what’s in style. Anyone that knows me or follows my work knows that I am all about self expression. I have a tattoo on my forearm that says “live free or die”. I got this tattoo because I wanted to tell the world that I will only be myself and no one else. I say to everyone out there trying to figure out their own individuality – you are in a great place.
This is your journey. It’s the best time of your life. If you are asking yourself about who you are and what you want, then you are in the best state of mind that a human can be in.
It’s about the journey, not just the final destination.
EIMI is a line that speaks to me. EIMI is a line that follows me and allows me to be myself. EIMI is my line and I can use it anyway I want.
It doesn’t tell me to follow or lead. It allows me to chose. Fashion and hair have never been so united and free and EIMI is right there with it.
I am happy to be part of this generation of self expression. I feel that it’s a pivotal time in history where we can look back one day and say that this time was a turning point and it made the world a better place.
Finally, we are letting go of the things that we dislike and keeping the things that we love.
I always say, I will be nothing but myself, unless I can be superman.
Then I’ll be superman.
Live free or die
EIMI: Say, Style, Speak
Express your styling skills and each client’s individuality.
With EIMI you can truly be yourself, say what you say and shout it out: interpreting the latest global trends, setting new accents of style and originality.
EIMI moulds and empowers, shapes and inspires: In a word, Individuality.
EIMI: The Architecture
VOLUME: TRY EIMI TO VOLUMIZE, SET AND CURL WITH SPRAYS, MOUSSES AND SETTING LOTIONS
SMOOTH: TRY EIMI TO SMOOTH, TAME AND PERFECT WITH CREAMS AND LOTIONS
TEXTURE: TRY EIMI TO TEXTURIZE, RUFFLE AND FIX WITH SPRAYS, WAXES, POMADES AND GELS
SHINE: TRY EIMI TO SHINE, SHIMMER AND GLOSS WITH SPRAYS, MISTS AND POMADES
FIXING HAIRSPRAYS: TRY EIMI TO FIX CRAFT AND FINISH WITH HAIRSPRAYS FEATURING EIMI’S NEW FRESH FRAGRANCE
EIMI: Get the look
Twisted Curls created by Darren Ambrose: Free, twisted curls on medium lengths, textured and set against a smooth fringe.
Ruffle Cut created by Cyrill Brune: Undercut and disconnected: made individual with barber-style texture ruffle.
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